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乐知市场营销英语课程介绍

学习级别:一对一课程

班级人数:1

课时数:40小时

适合对象:从事市场营销行业或准备迈入该行业的职场人

课程介绍;乐知市场营销英语能够帮助从事营销职业的人群迅速掌握市场营销行业的专业英语词汇,学会如何在面对国际客户时进行有效的沟通交流,并且掌握如何应对产品投入市场时碰到的不同问题,不管是市场调查还是产品推广。尤其能够让那些身处国际市场环境的职场人,在工作时更加得心应手。

市场营销英语 课程主题

  • 01-1.1 Describing your skills and qualifications
  • 02-1.2 Talking about what an organisation dose
  • 03-1.3 Describing the role of marketing within an organisation
  • 04-1.4 Identifying stakeholders
  • 05-2.1 Outlining a marketing plan
  • 06-2.2 Carrying out a marketing audit and three types of analyses
  • 07-2.3 Setting marketing objectives
  • 08-3.1 Writing a marketing strategy
  • 09-3.2 Planning and discussing the marketing mix
  • 10-3.3 Presenting the marketing budget
  • 11-3.4 Writing an executive summary
  • 12-4.1 Respecting differences in cultural attitudes and behaviours
  • 13-4.2 Summarising a meeting
  • 14-4.3 Describing a target market segment
  • 15-4.4 Adapting a message for a new market
  • 16-4.5 Presenting and giving feedback on concepts
  • 17-5.1 Explaining research needs
  • 18-5.2 Formulating and explaining a market research plan
  • 19-5.3 Moderating a focus group
  • 20-5.4 Writing survey questions; explaining survey data
  • 21-6.1 Discussing possibilities in an idea generation meeting
  • 22-6.2 Developing an idea into a concept statement
  • 23-6.3 Creating a brand
  • 24-6.4 Writing a brief for a brand identity
  • 25-7.1 Creating and presenting a marketing message
  • 26-7.2 Presenting the promotional mix
  • 27-7.3 Communicating effectively to internal stakeholders
  • 28-7.4 Planning and writing a press release
  • 29-8.1 Talking about results
  • 30-8.2 Making your point persuasively
  • 31-8.3 Discussing digital marketing objectives and tools
  • 32-8.4 Writing good web copy
  • 33-9.1 Responding to a request for information from a potential cl
  • 34-9.2 Pitching informally to a potential client
  • 35-9.3 Choosing a supplier based on selection criteria
  • 36-9.4 Evaluating good copy

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